This role is responsible for building foundationally solid models that can be refreshed frequently in the production environment to guide quarterly and yearly marketing budget decisions
Job Summary
This role is responsible for building foundationally solid models that can be refreshed frequently in the production environment to guide quarterly and yearly marketing budget decisions.
The successful candidate will collaborate with cross-functional teams including analytics, marketing execution, and engineering to expand modeling solutions across geographic locations and product groups.
Adobe offers a competitive compensation range of $151,800 to $265,350 annually depending on location, along with comprehensive benefits and a culture focused on empowering employees to make an impact.
Matching Summary
This role is responsible for building foundationally solid models that can be refreshed frequently in the production environment to guide quarterly and yearly marketing budget decisions.
Salary
Base: $151,800 - $265,350 annually; Bonus/Equity: Annual Incentive Plan (AIP) and potential equity award; Benefits: Comprehensive benefits programs not specified
Skills & Requirements
Must-have
Marketing Mix Modeling (MMM)
Causal inference methods
Python or R programming
SQL data querying
Cloud platform deployment
Production model operationalization
Nice-to-have
Strong communication with executives
Cross-functional collaboration skills
Curious mind for new tools
Experience with experimentation
Ability to balance business needs
Key Requirements
MS/PhD in Economics, Statistics, Physics, Mathematics, Computer Science, or related field
3-4 years of experience in developing and operationalizing MMM