Media Strategist (mensch) Women's Health

Wppmedia

Cologne, Germany
On-site
Integrated communication strategies
Consumer and market insights analysis
Channel-mix and budget logic
Develop integrated communication and media strategies, deriving channel mix, media roles, and budget logic

Job Summary

  • Develop integrated communication and media strategies, deriving channel mix, media roles, and budget logic.
  • Analyze target audiences, media usage, competition, and cultural trends, translating data and insights into clear strategic derivations.
  • Collaborate closely with Creative, Data, Account, and Planning teams to develop holistic communication solutions.

Matching Summary

Develop integrated communication and media strategies, deriving channel mix, media roles, and budget logic.

Skills & Requirements

Must-have

  • Integrated communication strategies
  • Consumer and market insights analysis
  • Channel-mix and budget logic
  • Customer journey media planning
  • Data-driven media planning

Nice-to-have

  • Interest in wellbeing and female health
  • AI-based strategic process development
  • Team player, innovative, curious

Key Requirements

  • 2-4 years of experience
  • Proficiency in German and English

Work Rights

Not specified

Tailored Resume

Cover Letter