The primary purpose of this role is to develop, coordinate, direct, and administer the facility's marketing and public relations programs to maintain and increase census
Job Summary
The primary purpose of this role is to develop, coordinate, direct, and administer the facility's marketing and public relations programs to maintain and increase census.
The incumbent must ensure all information release policies comply with current Privacy Rules and Regulations while maintaining confidentiality of protected health information.
This position requires preparing a departmental operating budget, managing community service groups, and serving as a liaison with families, residents, and civic leaders.
Matching Summary
The primary purpose of this role is to develop, coordinate, direct, and administer the facility's marketing and public relations programs to maintain and increase census.
Skills & Requirements
Must-have
develop marketing and public relations programs
maintain resident privacy and HIPAA compliance
prepare departmental operating budgets
manage community liaison and media relations
create internal communications and newsletters
Nice-to-have
creative support for activity departments
positive emphasis on facility atmosphere
experience in emergency public relations
rapport building between departments
Key Requirements
Bachelor's Degree or 5 years healthcare marketing experience
Proficiency in Microsoft Suite products
Ability to interpret governmental regulations and business correspondence