This role is responsible for developing trend‑driven social and publicity strategies, managing cross‑market campaigns, and elevating HKDL’s brand relevance across the GBA and broader China regions
Job Summary
This role is responsible for developing trend‑driven social and publicity strategies, managing cross‑market campaigns, and elevating HKDL’s brand relevance across the GBA and broader China regions.
The ideal candidate is highly attuned to China social and media trends, understands platform ecosystems such as Xiaohongshu (RED), Douyin, WeChat, and Weibo, and can translate insights into compelling storytelling.
Responsibilities include shaping and executing impactful publicity strategies, developing China‑focused social and media campaign strategies, and leading end‑to‑end campaign and event delivery.
Matching Summary
This role is responsible for developing trend‑driven social and publicity strategies, managing cross‑market campaigns, and elevating HKDL’s brand relevance across the GBA and broader China regions.
Skills & Requirements
Must-have
China social media trends
RED, Douyin, WeChat, Weibo
China market publicity strategies
Cross-market campaigns
Trend-driven content
Nice-to-have
Platform-native storytelling
Non-paid influencers
Stakeholder engagement skills
Multinational organization experience
Key Requirements
7-8 years of experience
University degree in communications, journalism, translation, marketing