Digital Analytics Specialist

Accenture

London, United Kingdom
Competitive basic salary; annual performance bonus...
Digital analytics experience
Google analytics or adobe analytics
Tag management systems expertise
This role involves setting strategic vision for digital analytics and establishing measurement strategies for client web and app assets

Job Summary

  • This role involves setting strategic vision for digital analytics and establishing measurement strategies for client web and app assets.
  • The position requires collaborating with marketing teams to measure campaign effectiveness and developing robust Marketing Mix Models.
  • Candidates will benefit from a competitive salary, annual performance bonus, equity opportunities, and comprehensive health and wellbeing benefits.

Matching Summary

This role involves setting strategic vision for digital analytics and establishing measurement strategies for client web and app assets.

Salary

Competitive basic salary; Annual performance bonus and equity opportunities; Wide range of health and wellbeing benefits

Skills & Requirements

Must-have

  • Digital Analytics experience
  • Google Analytics or Adobe Analytics
  • Tag Management Systems expertise
  • Marketing Mix Modeling (MMM) experience
  • Data visualization tools proficiency

Nice-to-have

  • Retail or e-commerce background
  • Cross-functional team management
  • Strong communication skills
  • Problem-solving mindset
  • Continuous improvement passion

Key Requirements

  • Advanced understanding of matrixed organizations
  • Experience delivering end-to-end MMM projects
  • Ability to interpret complex data sets

Work Rights

Not specified

Tailored Resume

Cover Letter