Sr. Event Marketing Manager - Adaptive Planning

Workday

New York City, NY, USA
Primary location base pyy range: $127,200 usd - $1...
Fully remote
Executive-level event strategy and execution
C-suite engagement and pipeline impact
Major industry trade shows and conferences
As Senior Event Marketing Manager for Adaptive Planning, you’ll own the strategy and execution of high-impact, executive-level events across North America for the Adaptive Planning Business unit

Job Summary

  • As Senior Event Marketing Manager for Adaptive Planning, you’ll own the strategy and execution of high-impact, executive-level events across North America for the Adaptive Planning Business unit.
  • This role sits at the intersection of brand, pipeline, and executive engagement, and is critical to how we show up with senior finance and business leaders across the region.
  • In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Matching Summary

As Senior Event Marketing Manager for Adaptive Planning, you’ll own the strategy and execution of high-impact, executive-level events across North America for the Adaptive Planning Business unit.

Salary

Primary Location Base Pay Range: $127,200 USD - $190,800 USD; Additional US Location(s) Base Pay Range: $107,400 USD - $190,800 USD; Bonus/Equity: Eligible for Workday Bonus Plan or role-specific commission/bonus, annual refresh stock grants

Skills & Requirements

Must-have

  • Executive-level event strategy and execution
  • C-suite engagement and pipeline impact
  • Major industry trade shows and conferences
  • Partnership with Sales and Product Marketing
  • Budget, vendor, and agency management
  • Event measurement and reporting
  • Brand standards and local market tailoring

Nice-to-have

  • Builder mindset and agile focus
  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Calm leadership under pressure
  • Modern event engine development

Key Requirements

  • 7+ years of experience in B2B event marketing
  • 5+ years owning executive-level events
  • 5+ years delivering large-scale trade shows
  • 3+ years working in a matrixed, global organization
  • Experience in enterprise SaaS
  • Comfortable managing six-figure+ budgets

Work Rights

Not specified

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