Head Of Early Engagement Strategy - C14

Publix Serving (Civica)

Wilmington, Delaware, United States
Base: $144,480.00 - $216,720.00; bonus/equity: not...
Not specified
Strong background in digital marketing
Experience in financial services industry
Ability to develop executive level presentations
The Head of Early Engagement Strategy position at Publix Serving (Civica) is focused on enhancing customer engagement for cardmembers during their initial tenure with Citi. The ideal candidate will have extensive experience in marketing strategy within the financial services industry and will be responsible for developing personalized marketing campaigns to drive product usage and customer loyalty

Job Summary

  • The Head of Early Engagement Marketing Strategy is responsible for driving the strategy targeting cardmembers during their early tenure with Citi.
  • This role will lead critical marketing initiatives designed to increase usage of USCC products and services.
  • Citi offers competitive employee benefits, including medical, dental & vision coverage, and wellness programs.

Matching Summary

Match Score: 85

The Head of Early Engagement Strategy position at Publix Serving (Civica) is focused on enhancing customer engagement for cardmembers during their initial tenure with Citi. The ideal candidate will have extensive experience in marketing strategy within the financial services industry and will be responsible for developing personalized marketing campaigns to drive product usage and customer loyalty.

Salary

Base: $144,480.00 - $216,720.00; Bonus/Equity: Not specified; Benefits: Competitive employee benefits

Skills & Requirements

Must-have

  • Strong background in digital marketing
  • Experience in financial services industry
  • Ability to develop executive level presentations

Nice-to-have

  • Ability to inspire confidence
  • Experience in customer lifecycle management
  • Collaborative mindset with creative teams

Key Requirements

  • Bachelor’s Degree
  • 10 plus years of experience
  • Strong analytical skills

Work Rights

Not specified

Tailored Resume

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