This role designs integrated customer lifecycle strategies connecting Product Marketing, Regional Marketing, and Customer Success across Learning A-Z and ExploreLearning's K-12 portfolio
Job Summary
This role designs integrated customer lifecycle strategies connecting Product Marketing, Regional Marketing, and Customer Success across Learning A-Z and ExploreLearning's K-12 portfolio.
The manager orchestrates end-to-end campaigns from prospect trial acceleration through customer retention, expansion, and advocacy using data-driven insights.
Candidates will work in a remote-first environment with a mission to ignite curiosity and foster lifelong learning for over 15 million students globally.
Matching Summary
This role designs integrated customer lifecycle strategies connecting Product Marketing, Regional Marketing, and Customer Success across Learning A-Z and ExploreLearning's K-12 portfolio.
Skills & Requirements
Must-have
4+ years marketing campaign development
B2B SaaS or educational software experience
HubSpot, Pendo, Marketo, Pardot, or Iterable
Multi-channel lifecycle campaign execution
A/B testing and experimentation leadership
Cross-functional collaboration with Sales and CS
Nice-to-have
Mission-driven educational technology background
Strong storytelling and persona-based messaging
Experience with K-12 district buying cycles
Ability to influence without direct authority
Data synthesis from multiple stakeholder groups
Key Requirements
4+ years in marketing campaign development
2+ years focused on B2B SaaS or education software