Influencer & Content Strategy Lead

WPP MEDIA SINGAPORE PTE. LTD.

Singapore, Singapore
Not specified; not specified; competitive medical,...
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6-8 years influencer marketing experience
Deep knowledge of tiktok instagram youtube
Connect content to business outcomes
** WPP Media Singapore is seeking an Influencer & Content Strategy Lead to develop and execute influencer strategies that align with cultural trends for a prestigious beauty brand. The ideal candidate will have extensive experience in influencer marketing and a strong understanding of social media platforms, with a focus on driving business outcomes. **

Job Summary

  • This role sits at the intersection of culture, content, and commerce for one of the world's most iconic prestige beauty brands across the Asia Pacific region.
  • You will define the right creator mix based on relevance and audience behavior while connecting influencer activity to broader business outcomes like traffic and conversions.
  • WPP Media offers competitive medical, group retirement plans, vision, dental insurance, significant paid time off, and preferential partner discounts.

Matching Summary

Match Score: 75

** WPP Media Singapore is seeking an Influencer & Content Strategy Lead to develop and execute influencer strategies that align with cultural trends for a prestigious beauty brand. The ideal candidate will have extensive experience in influencer marketing and a strong understanding of social media platforms, with a focus on driving business outcomes. **

Salary

Not specified; Not specified; Competitive medical, group retirement plans, vision, dental insurance, significant paid time off, preferential partner discounts, employee mental health awareness days

Skills & Requirements

Must-have

  • 6-8 years influencer marketing experience
  • Deep knowledge of TikTok Instagram YouTube
  • Connect content to business outcomes

Nice-to-have

  • Background in beauty or lifestyle categories
  • Experience with performance media teams
  • Understanding of attribution and incrementality

Key Requirements

  • 6-8 years of experience in influencer marketing
  • Strong communicator willing to take a position
  • Ability to interpret performance data

Work Rights

Not specified

Tailored Resume

Cover Letter