iRobot is seeking a Director of Public Relations to lead integrated PR efforts across North America, creating media strategies that align with marketing campaigns and product launches. The ideal candidate will possess extensive experience in PR and media relations, particularly within the consumer electronics or lifestyle sectors
Job Summary
This role involves developing and executing strategic PR plans aligned with North American marketing campaigns and product launches.
The successful candidate will build strong relationships with consumer press, tech media, and lifestyle influencers to secure impactful coverage.
Responsibilities include translating technical product capabilities into compelling consumer stories and managing potential crisis situations.
Matching Summary
Match Score: 85
iRobot is seeking a Director of Public Relations to lead integrated PR efforts across North America, creating media strategies that align with marketing campaigns and product launches. The ideal candidate will possess extensive experience in PR and media relations, particularly within the consumer electronics or lifestyle sectors.
Salary
Base: $137,000.00 - $255,000.00; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
5+ years of PR experience
North American media relationships
Exceptional English writing skills
Crisis communication management
Integrated marketing strategy execution
Nice-to-have
Home appliance industry background
Deep understanding of pop culture
Cross-cultural communication skills
Data-driven campaign optimization
Experience with tech product launches
Key Requirements
Bachelor's degree in Marketing or Communications
Authorized to work for any employer in the U.S.
No visa sponsorship available
Work Rights
Must be authorized to work for any employer in the U.S.