Digital Content Manager

Johnson & Johnson MedTech

Shanghai, China
Digital content development
Platform content optimization
Interactive learning ecosystem
Responsible for the content development and column design of JJMT's digital education platform, primarily serving professional education and training needs to promote learning and form an online training loop

Job Summary

  • Responsible for the content development and column design of JJMT's digital education platform, primarily serving professional education and training needs to promote learning and form an online training loop.
  • Analyze business/BU PE goals and user online learning preferences to formulate platform content optimization strategies, reshape existing content/formats, and build an interactive learning ecosystem to enhance platform activity.
  • Collaborate closely with BUs to explore new instructor cooperation models, create high-quality courses, and develop professional, in-depth, and valuable columns and content formats centered on users to empower practitioners' growth.

Matching Summary

Responsible for the content development and column design of JJMT's digital education platform, primarily serving professional education and training needs to promote learning and form an online training loop.

Skills & Requirements

Must-have

  • Digital content development
  • Platform content optimization
  • Interactive learning ecosystem
  • KOL management and communication
  • Cross-team collaboration

Nice-to-have

  • Brand marketing expertise
  • Channel partner enablement
  • Sales enablement strategies
  • Strategic thinking and planning
  • Technical credibility

Key Requirements

  • 5+ years of medical field experience
  • Surgical specialty education or medical background preferred
  • Deep understanding of medical device training
  • Digital operations experience preferred
  • Ability to build good cooperation with experts

Work Rights

Not specified

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