Senior Specialist Trade Marketing / Retail Marketing

adidas AG

Turkey
On-site
Brand presence at store level
Implementing plans at window, isc, pos/pop
Consumer activations that drive store traffic
Ensure brand presence and sell-through at store level across all Wholesale Channels within Turkey by implementing plans at window, ISC, POS/POP, and campaign pillars, aiming for retail excellence

Job Summary

  • Ensure brand presence and sell-through at store level across all Wholesale Channels within Turkey by implementing plans at window, ISC, POS/POP, and campaign pillars, aiming for retail excellence.
  • Coordinate and cooperate with global design agency, local print agency, VM team, and channel teams while planning and executing retail marketing plans, including consumer activations to drive store traffic.
  • Contribute to creative processes with various agencies, providing input to plans and coordinating brief, debrief, execution, and post-analysis stages.

Matching Summary

Ensure brand presence and sell-through at store level across all Wholesale Channels within Turkey by implementing plans at window, ISC, POS/POP, and campaign pillars, aiming for retail excellence.

Skills & Requirements

Must-have

  • brand presence at store level
  • implementing plans at window, ISC, POS/POP
  • consumer activations that drive store traffic
  • develop go-to-market plan
  • manage agency and partner relationships
  • analyze campaign KPIs
  • track budget for trade marketing

Nice-to-have

  • strong interpersonal and influencing skills
  • creativity and attention to detail
  • collaborative approach

Key Requirements

  • Minimum 3 years of experience
  • Bachelors in related field required
  • Previous experience in global & local matrix organization
  • Fluent in English (verbal and written)
  • Excel and PowerPoint: advanced

Work Rights

Not specified

Tailored Resume

Cover Letter