Architect how users discover, adopt, and pay for the product, acting as the liaison between Product, Marketing, and RevOps
Job Summary
Architect how users discover, adopt, and pay for the product, acting as the liaison between Product, Marketing, and RevOps.
Define and build the PLG framework, including tracking North Star metrics, identifying 'Aha!' moments, and establishing an experimentation culture.
Partner with Product and Marketing to optimize onboarding, reduce Time-to-Value, build automated messaging, and ensure data integrity for sales-assist motions.
Matching Summary
Architect how users discover, adopt, and pay for the product, acting as the liaison between Product, Marketing, and RevOps.
Salary
$130,000 - $160,000 USD
Skills & Requirements
Must-have
Define and build PLG framework
Optimize onboarding flow
Behavior-based messaging
Data capture for PQLs
A/B testing conversion rates
Nice-to-have
Data-driven and scrappy
Collaborative team player
Growth mindset and experimentation
Key Requirements
4+ years experience in Growth Marketing, Product Management, or Growth Operations