The Assistant Director of Digital Media leads the planning and execution of digital content strategies that support fan engagement, brand storytelling, and revenue-generation objectives
Job Summary
The Assistant Director of Digital Media leads the planning and execution of digital content strategies that support fan engagement, brand storytelling, and revenue-generation objectives.
This role provides strategic oversight for the department’s digital presence across official Athletics social media channels, YouTube, and emerging media.
The position includes mentoring student interns and collaborating closely with creative, marketing, and communications teams to maintain a consistent brand identity.
Matching Summary
The Assistant Director of Digital Media leads the planning and execution of digital content strategies that support fan engagement, brand storytelling, and revenue-generation objectives.
Skills & Requirements
Must-have
Digital content strategy development
Social media channel management
Audience engagement and brand storytelling
Collaboration with marketing and communications
Data-driven digital platform optimization
Availability for nights and weekends
Nice-to-have
Experience in collegiate athletics or higher education
Familiarity with social media analytics tools
Oversight of student interns and staff
Short-form video workflow knowledge
Mentorship and training capabilities
Key Requirements
Bachelor's degree or equivalent experience
2-4 years progressive digital media experience
Strong written and verbal communication skills
Ability to manage multiple projects in fast-paced environment
Willingness to work nights, weekends, and holidays