Vice President - Media Sciences Business Analysis

Workforcity

Marketing analytics and attribution
Event roi and client engagement analysis
Social and web analytics optimization
Media Sciences team is responsible for optimizing client interactions and spend through improved attribution, generating audience insights, measuring and tracking contribution of different channels and acquisition campaigns, experimenting with marketing strategies, and developing dashboards for senior leadership

Job Summary

  • Media Sciences team is responsible for optimizing client interactions and spend through improved attribution, generating audience insights, measuring and tracking contribution of different channels and acquisition campaigns, experimenting with marketing strategies, and developing dashboards for senior leadership.
  • This role involves managing marketing partners, assessing marketing efforts impact, optimizing campaign returns, analyzing event ROI, and understanding client engagement across digital platforms to drive client acquisition and engagement.
  • The position requires translating data into consumer behavioral insights to drive targeting and segmentation strategies, ensuring analytics inform marketing investment decisions, and working closely with business partners to improve decision strategies.

Matching Summary

Media Sciences team is responsible for optimizing client interactions and spend through improved attribution, generating audience insights, measuring and tracking contribution of different channels and acquisition campaigns, experimenting with marketing strategies, and developing dashboards for senior leadership.

Skills & Requirements

Must-have

  • Marketing Analytics and Attribution
  • Event ROI and Client Engagement Analysis
  • Social and Web Analytics Optimization
  • Dashboard Development for Leadership
  • Quantitative Data Analysis
  • Marketing Investment Decision Support

Nice-to-have

  • Cross-functional Business Partner Collaboration
  • Complex Data Mining Techniques
  • Strategic Business Analysis
  • Adhoc Analytical Requests Handling

Key Requirements

  • 10+ years of experience
  • Experience in Operations Research or Analytics Management
  • Experience with quantitative analytics in financial services
  • Ability to analyze large datasets and perform complex analyses
  • Bachelor’s degree required, Master’s preferred

Work Rights

Not specified

Tailored Resume

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