Experience with partner ecosystems or marketplaces
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Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its Marketplace, focusing on partner solutions and customer engagement. The position requires extensive experience in B2B SaaS marketing, particularly in partner ecosystems, and offers a flexible, inclusive work environment.
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Job Summary
This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
You will design and execute co-marketing programs with priority partners while optimizing the marketing funnel from traffic through lead creation.
Workday offers a flexible work approach requiring at least half of your time per quarter in-office or in the field with customers and partners.
Matching Summary
Match Score: 75
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Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its Marketplace, focusing on partner solutions and customer engagement. The position requires extensive experience in B2B SaaS marketing, particularly in partner ecosystems, and offers a flexible, inclusive work environment.
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Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Proven pipeline and revenue impact delivery
Experience with partner ecosystems or marketplaces
Strong analytical skills for performance data
Funnel optimization from traffic to conversion
Nice-to-have
Co-marketing program development in cloud ecosystems
Integrated campaign management across digital channels
Hands-on experimentation and conversion optimization
Ability to translate technical solutions into value props
Strong storytelling and cross-functional collaboration
Key Requirements
8+ years of B2B SaaS marketing experience
Experience working within partner ecosystems
Demonstrated ability to deliver measurable pipeline impact