Manager, Frontline Marketing

Columbia Records

China
On-site
Digital marketing strategy development
Campaign execution across social platforms
Budget management and roi optimization
This role is responsible for planning and executing marketing campaigns for Taiwan and Hong Kong artists targeting the mainland Chinese audience

Job Summary

  • This role is responsible for planning and executing marketing campaigns for Taiwan and Hong Kong artists targeting the mainland Chinese audience.
  • The position requires developing integrated strategies across digital, social, and offline platforms to drive artist visibility and revenue.
  • Candidates must manage end-to-end campaign execution while coordinating with regional teams, DSPs, and external media partners.

Matching Summary

This role is responsible for planning and executing marketing campaigns for Taiwan and Hong Kong artists targeting the mainland Chinese audience.

Skills & Requirements

Must-have

  • Digital marketing strategy development
  • Campaign execution across social platforms
  • Budget management and ROI optimization
  • Data analysis and performance reporting
  • Cross-regional team coordination

Nice-to-have

  • Influencer partnership management
  • Fan engagement community building
  • Traditional media relations experience
  • Physical release strategy planning
  • Catalog content campaign integration

Key Requirements

  • Experience in music industry marketing
  • Proficiency with analytics tools
  • Knowledge of mainland China media landscape
  • Strong project management skills
  • Ability to work cross-functionally

Work Rights

Not specified

Tailored Resume

Cover Letter