Strategic Account Manager

WSAV News 3, the Nexstar Media station

Savannah, GA, United States
Base salary; monthly commissions; quarterly bonus ...
On-site
Digital marketing strategy
Sales and business development
Client-focused solutions
WSAV News 3, a Nexstar Media station located in Savannah, GA, is seeking a Strategic Account Manager with a strong background in digital marketing and sales. The role involves developing marketing campaigns, managing client accounts, and collaborating with the sales team to drive business growth

Job Summary

  • Collaborate with sales team on digital strategy, proposal development, client service and performance reports for key accounts.
  • Prospect, develop, close, maintain and grow high-level new business to manage on your own.
  • Analyze and interpret key performance metrics: CTR, CPC, CPA, ROAS, video completion rate, reach/frequency, conversions and make data driven recommendations for performance improvement.

Matching Summary

Match Score: 85

WSAV News 3, a Nexstar Media station located in Savannah, GA, is seeking a Strategic Account Manager with a strong background in digital marketing and sales. The role involves developing marketing campaigns, managing client accounts, and collaborating with the sales team to drive business growth.

Salary

Base salary; Monthly commissions; Quarterly bonus opportunities

Skills & Requirements

Must-have

  • digital marketing strategy
  • sales and business development
  • client-focused solutions
  • CTV and digital video advertising
  • CPM based campaigns
  • digital media tactics and analytics

Nice-to-have

  • collaboration with sales team
  • data driven recommendations
  • staying ahead of digital trends
  • professional appearance

Key Requirements

  • Experience with CTV, digital video advertising and CPM based campaigns
  • Sales experience in a client-facing role
  • Comprehensive knowledge of digital media tactics, targeting capabilities and analytics
  • Excellent presentation skills
  • Time management skills
  • Proficiency in Microsoft Office (PowerPoint, Excel)
  • Bachelor’s degree in marketing, advertising, mass communications, or equivalent experience
  • Experience in strategic role in digital advertising sales and marketing

Work Rights

Not specified

Tailored Resume

Cover Letter