Senior Manager, Strategy

Wppmedia

Kuala Lumpur, Malaysia
On-site
Integrated campaign development
Creative ideation
Technical media rigor
The Strategy & Planning Senior Manager will be the day-to-day lead for the development of integrated campaigns, requiring a unique blend of creative ideation and technical media rigor

Job Summary

  • The Strategy & Planning Senior Manager will be the day-to-day lead for the development of integrated campaigns, requiring a unique blend of creative ideation and technical media rigor.
  • By leveraging data, cultural understanding, and consumer insights, you will tell impactful stories from the earliest research stage through to strategic development and integrated communication planning.
  • WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

Matching Summary

The Strategy & Planning Senior Manager will be the day-to-day lead for the development of integrated campaigns, requiring a unique blend of creative ideation and technical media rigor.

Skills & Requirements

Must-have

  • integrated campaign development
  • creative ideation
  • technical media rigor
  • cross-functional team collaboration
  • content strategy development
  • media scalability
  • channel adaptation and distribution
  • cultural relevance
  • go-to-market execution
  • consumer decision journey framework
  • client and consumer data analysis
  • media innovation education

Nice-to-have

  • bridging big ideas and media buys
  • compelling narrative storytelling
  • understanding new and shiny trends
  • simplifying complex media and creative worlds
  • holistic solution development

Key Requirements

  • Proven ability to turn dry data and abstract insights into a compelling narrative.
  • Highly skilled communicator who can simplify the complicated media world and creative world for data-driven stakeholders.
  • Quickly understands client business needs and develops holistic solutions that balance brand-building content with performance-driven media.

Work Rights

Not specified

Tailored Resume

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