Senior Manager, Customer Relationship Management

Choice Hotels

North Bethesda, Maryland, US
$123,663 - $142,600 annually; bonus based on mip; ...
Fully remote
Crm strategy and execution
Email and sms communications
Customer journey design
The Senior Manager, Customer Relationship Management is a strategic marketing role focused on driving growth and loyalty through personalized email and SMS communications for Choice Hotels’ loyalty members and brand partners

Job Summary

  • The Senior Manager, Customer Relationship Management is a strategic marketing role focused on driving growth and loyalty through personalized email and SMS communications for Choice Hotels’ loyalty members and brand partners.
  • This role exists to strengthen Choice Privileges member engagement, increase lifetime value, and generate incremental revenue by delivering relevant, timely messaging across the customer journey.
  • Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals.

Matching Summary

The Senior Manager, Customer Relationship Management is a strategic marketing role focused on driving growth and loyalty through personalized email and SMS communications for Choice Hotels’ loyalty members and brand partners.

Salary

$123,663 - $142,600 annually; Bonus based on MIP; Comprehensive benefits program

Skills & Requirements

Must-have

  • CRM strategy and execution
  • Email and SMS communications
  • Customer journey design
  • Cross-channel marketing orchestration
  • Data-driven strategies
  • Marketing innovation

Nice-to-have

  • Industry trailblazer
  • Champion the consumer voice
  • Team-oriented environment
  • Uphold Choice's Values

Key Requirements

  • 6-8 years extensive experience in CRM
  • Deep expertise in email channel
  • Hands-on execution of email, SMS, lifecycle
  • Highly analytical
  • Strong understanding of integrated marketing communications
  • Collaborative and influential leader
  • Bachelor's degree in Marketing, Advertising or Communications, or equivalent experience

Work Rights

Not specified

Tailored Resume

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