Growth Marketing Lead, Japan

Airbnb

Tokyo, Japan
On-site
Develop and execute growth marketing strategies
Cross-functional leadership and collaboration
Data-driven decision making and optimization
Airbnb is seeking a Growth Marketing Lead in Tokyo, Japan, to drive the company's growth narrative through data-driven marketing strategies tailored to the Japanese market. The ideal candidate will have extensive experience in growth marketing, particularly in B2C environments, and will be responsible for cross-functional collaboration and project management

Job Summary

  • Develop and Execute Growth Marketing Strategies, identifying and incorporating local nuances to infuse authentic local flavor into Growth Marketing initiatives.
  • Build strong relationships with regional and global teams, setting and managing expectations effectively to deliver measurable business impact.
  • Operate at both strategic and tactical levels—setting vision, defining KPIs, and rolling up your sleeves to support the execution and optimization of growth campaigns in-market.

Matching Summary

Match Score: 85

Airbnb is seeking a Growth Marketing Lead in Tokyo, Japan, to drive the company's growth narrative through data-driven marketing strategies tailored to the Japanese market. The ideal candidate will have extensive experience in growth marketing, particularly in B2C environments, and will be responsible for cross-functional collaboration and project management.

Skills & Requirements

Must-have

  • Develop and execute growth marketing strategies
  • Cross-functional leadership and collaboration
  • Data-driven decision making and optimization
  • Deep understanding of the Japan market
  • Manage complex projects from strategy to execution

Nice-to-have

  • Innovative marketing strategies
  • Authentic local flavor
  • Build strong relationships with stakeholders
  • Results-driven with a focus on outcomes

Key Requirements

  • 10+ years of relevant work experience in Growth Marketing
  • Proven track record of scaling business for B2C brands
  • Experience tailoring strategies for Japan and working with local agencies
  • Familiarity with marketing automation, analytics tools, and digital platforms

Work Rights

Not specified

Tailored Resume

Cover Letter