Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); base: ...
Fully remote
10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrixed organization leadership
The role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona

Job Summary

  • The role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona.
  • Candidates must translate complex technology including platforms, applications, and agentic capabilities into clear narratives that connect innovation to tangible CIO outcomes.
  • Workday offers a flexible work approach requiring at least half of the time spent in-office or with customers while providing trust to take risks and grow.

Matching Summary

The role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona.

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US locations); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Complex matrixed organization leadership
  • Full-funnel campaign orchestration
  • AI and enterprise technology trends

Nice-to-have

  • Executive presence and influence skills
  • Sun-drenched optimism and curiosity
  • Cross-functional player-coach approach
  • Data-driven proactive optimization mindset

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 5+ years in complex matrixed organizations
  • Experience marketing to technical buyers like CIOs
  • Proficiency with modern B2B marketing tech stack

Work Rights

Not specified

Tailored Resume

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