The Senior Planner will lead the planning process from concept through execution, ensuring alignment with client goals and market dynamics
Job Summary
The Senior Planner will lead the planning process from concept through execution, ensuring alignment with client goals and market dynamics.
They will act as the main point of contact between clients and the print production team, managing pricing, schedules, and campaign milestones.
The role involves supporting continuous improvement efforts, training new team members, and staying current with industry trends and media innovations.
Matching Summary
The Senior Planner will lead the planning process from concept through execution, ensuring alignment with client goals and market dynamics.
Skills & Requirements
Must-have
offline campaign planning and management
media plan execution and optimization
client communication and project management
strategic and tactical media planning
conversion-focused KPI optimization
collaboration with print production teams
Nice-to-have
knowledge of fundraising
experience with non-profit clients
ability to adapt to changing priorities
creative problem-solving skills
training and mentoring new team members
remote/hybrid work environment
Key Requirements
3+ years offline campaign planning experience
experience with conversion-focused KPIs like ROAS, ROI, CPA
strong understanding of client metrics and production cycles
ability to work autonomously and manage multiple tasks
experience developing test strategies for offline media