Head Of Patient Marketing, Lupus

Biogen Inc

Base: $234,000.00-$322,000.00; bonus/equity: short...
12+ years healthcare marketing experience
5+ years leadership role in patient activation
Specialty immunology marketing expertise
This leadership position requires owning the development and execution of comprehensive brand strategies to empower patients and accelerate diagnosis

Job Summary

  • This leadership position requires owning the development and execution of comprehensive brand strategies to empower patients and accelerate diagnosis.
  • The role involves building omnichannel activation programs for disease education, awareness, and community engagement while reducing barriers to care.
  • Biogen offers a competitive benefits package including medical, dental, vision, life insurance, fitness reimbursement, and up to $10,000 in tuition reimbursement.

Matching Summary

This leadership position requires owning the development and execution of comprehensive brand strategies to empower patients and accelerate diagnosis.

Salary

Base: $234,000.00-$322,000.00; Bonus/Equity: Short-term cash bonus and equity incentive opportunities available; Benefits: Medical, Dental, Vision, Life, 401(k) match, Tuition reimbursement

Skills & Requirements

Must-have

  • 12+ years healthcare marketing experience
  • 5+ years leadership role in patient activation
  • Specialty immunology marketing expertise
  • Omnichannel digital marketing strategy
  • Cross-functional team collaboration

Nice-to-have

  • MBA or advanced degree preferred
  • Experience launching patient engagement platforms
  • Advocacy experience with diverse communities
  • Strong executive presence and communication skills
  • Global partnership influence capability

Key Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • Minimum 12 years progressive experience in consumer/patient/healthcare marketing
  • Minimum 5 years in a leadership role
  • Proven track record in integrated consumer marketing
  • Expertise in behavioral analytics and segmentation

Work Rights

Not specified

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