Ups Digital Growth Marketing Manager

HCM Portal (UPS)

Us
Paid media strategy and execution
Google ads, meta ads manager proficiency
Google analytics (ga4) experience
Lead top-of-funnel marketing and expand our digital audience by spearheading paid media campaigns, organic, and growth initiatives

Job Summary

  • Lead top-of-funnel marketing and expand our digital audience by spearheading paid media campaigns, organic, and growth initiatives.
  • Develop and direct multi-channel advertising strategies, manage campaign budgets, and ensure external agencies deliver high-quality, effective campaigns.
  • This position is a critical driver of efficient growth and revenue contribution, improving performance through rigorous measurement, testing, and optimization.

Matching Summary

Lead top-of-funnel marketing and expand our digital audience by spearheading paid media campaigns, organic, and growth initiatives.

Skills & Requirements

Must-have

  • Paid media strategy and execution
  • Google Ads, Meta Ads Manager proficiency
  • Google Analytics (GA4) experience
  • Campaign budget management
  • Performance measurement and optimization
  • SEO and AEO strategy development

Nice-to-have

  • AI-driven marketing tools
  • Machine learning-informed targeting
  • Conversion rate optimization principles
  • Matrixed environment comfort
  • Performance dashboard building

Key Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 5+ years of experience in growth, performance, or digital marketing
  • Experience with Adobe tagging and tag management systems
  • Familiarity with SQL, Excel, and data visualization tools
  • Highly organized project manager
  • Ability to work independently with minimal direction

Work Rights

Must be a U.S. Citizen or National, lawful permanent resident, or authorized to work in the U.S.

Tailored Resume

Cover Letter