Lead Consultant, Data And Marketing Effectiveness

Dentsu B2B APAC

Singapore, Singapore
3-4 years martech experience
Cdp or cep platform proficiency
Campaign optimization expertise
The role involves designing and optimizing marketing campaigns by activating digital data across omnichannel strategies

Job Summary

  • The role involves designing and optimizing marketing campaigns by activating digital data across omnichannel strategies.
  • Candidates must advise clients on integrating MarTech components to drive business goals and enhance digital maturity.
  • The position requires leading client workshops and managing consulting projects across a diverse suite of MarTech tools.

Matching Summary

The role involves designing and optimizing marketing campaigns by activating digital data across omnichannel strategies.

Skills & Requirements

Must-have

  • 3-4 years MarTech experience
  • CDP or CEP platform proficiency
  • Campaign optimization expertise
  • Client workshop facilitation
  • Data-driven marketing strategy

Nice-to-have

  • Consulting background preferred
  • Passion for technology innovation
  • Willingness to travel as required
  • Strong pre-sales capabilities
  • Digital maturity project experience

Key Requirements

  • 3-4 years of relevant experience
  • Hands-on CDP/CEP platform knowledge
  • Proven workshop facilitation skills

Work Rights

Not specified

Tailored Resume

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