The Director, Deposits Product Marketing is responsible for leading the development and implementation of an integrated, multi-channel marketing communications plan for one or more complex business segments that help drive the success of the assigned business segment(s) and the overall brand of the Company
Job Summary
The Director, Deposits Product Marketing is responsible for leading the development and implementation of an integrated, multi-channel marketing communications plan for one or more complex business segments that help drive the success of the assigned business segment(s) and the overall brand of the Company.
Leads the positioning and messaging for our consumer Deposits products – Checking and Savings.
We know rewards go beyond numbers. Offering more than just a paycheck our benefits are designed to support you, your family and your well-being, now and into the future.
Matching Summary
The Director, Deposits Product Marketing is responsible for leading the development and implementation of an integrated, multi-channel marketing communications plan for one or more complex business segments that help drive the success of the assigned business segment(s) and the overall brand of the Company.
Salary
Base: $123,750.00 USD - $200,000.00 USD; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Integrated marketing communications plan
Consumer Deposits products marketing
Market research and data analytics
Competitor benchmarking
Develop and deliver marketing plan
Lead marketing strategy
Nice-to-have
Customer-centric transformation
Bold thinking and innovation
Drive customer delight
Thought leadership
Strong risk culture
Key Requirements
Bachelor's Degree or equivalent work experience
12+ Years in Integrated Marketing or Product Marketing