Base: $70,000 + ; bonus/equity: not specified; ben...
3 years digital marketing experience
Marketing automation platform expertise
Seo and geo content strategy
This role supports the University of Texas at Austin's Department of Computer Science to drive enrollment growth for its online master's programs
Job Summary
This role supports the University of Texas at Austin's Department of Computer Science to drive enrollment growth for its online master's programs.
The position requires developing and optimizing high-impact content strategies across web, social, email, and AI-driven platforms to meet enrollment goals.
Candidates must possess hands-on experience with marketing automation platforms like Marketing Cloud and demonstrate strong data analysis skills for performance tracking.
Matching Summary
This role supports the University of Texas at Austin's Department of Computer Science to drive enrollment growth for its online master's programs.
Salary
Base: $70,000+; Bonus/Equity: Not specified; Benefits: Teacher Retirement System (TRS) eligible
Skills & Requirements
Must-have
3 years digital marketing experience
Marketing automation platform expertise
SEO and GEO content strategy
Email campaign development skills
Social media management capabilities
Nice-to-have
Higher education enrollment marketing background
Experience with new MAP implementation
Knowledge of university compliance standards
Student worker management experience
Generative engine optimization familiarity
Key Requirements
Bachelor's degree in communications, marketing, business, or related field
Minimum three years professional experience in digital marketing
Hands-on experience with marketing automation platforms
Proven ability to plan and measure paid digital advertising campaigns