Job Summary

• Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength, and review and manage the Marketing mix for each product in the portfolio to optimize promotional effort.
• Lead the cross-functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities, ensuring effective cross-functional collaboration and alignment to brand objectives.
• Recruit talents to build the effective team, responsible for performance management for BMs, and provide coaching and feedback to team members to help improve their capabilities and enhance team effectiveness.

Matching Summary

Skills & Requirements

Key Requirements

• Experience in marketing strategy
• Experience in brand management
• Experience in people management

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