Social Activation Manager

NatWest Group

Hybrid
Paid social campaigns
Meta, tiktok and linkedin
Performance data analysis
NatWest Group is seeking a Social Activation Manager to lead high-quality paid social campaigns across various platforms, ensuring alignment with brand objectives and operational excellence. The role emphasizes collaboration within a hybrid model that combines in-house and agency efforts, targeting continuous improvement through data-driven insights

Job Summary

  • Deliver high-quality paid social campaigns that support objectives across different brands and customer segments.
  • Take ownership of paid social activation, working directly with platforms and using performance data to drive measurable outcomes.
  • Focus on operational excellence, performance and collaboration within a hybrid in-house and agency model.

Matching Summary

Match Score: 85

NatWest Group is seeking a Social Activation Manager to lead high-quality paid social campaigns across various platforms, ensuring alignment with brand objectives and operational excellence. The role emphasizes collaboration within a hybrid model that combines in-house and agency efforts, targeting continuous improvement through data-driven insights.

Skills & Requirements

Must-have

  • paid social campaigns
  • Meta, TikTok and LinkedIn
  • performance data analysis
  • campaign trading and optimisation
  • Excel and data reporting tools

Nice-to-have

  • innovation in social media
  • modern hybrid model
  • integrated creative and media team

Key Requirements

  • hands-on paid social expertise
  • strong analytical skills
  • communication and stakeholder management skills
  • working within a large matrix organisation
  • Professional certifications (e.g. Meta Blueprint)
  • proficiency with Sprinklr or similar platform

Work Rights

Not specified

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