Coordenador(a) – Estratégia De Marketing & Bot De Whatsapp
General Motors
São Caetano do Sul, Brazil
Hybrid: 3 days onsite (tuesday to thursday)
Whatsapp business strategy
Lead generation via whatsapp
Performance media expertise
General Motors is seeking a Marketing Coordinator for its Chevrolet brand, responsible for leading the WhatsApp marketing strategy to enhance lead generation for new vehicle sales. The role requires a strong background in digital marketing, stakeholder management, and performance media, with a focus on innovation in customer communication channels
Job Summary
Lead the end-to-end WhatsApp Marketing strategy as the primary channel for new vehicle lead generation.
Orchestrate a unique and integrated experience across a single WhatsApp number, connecting bots from Marketing, Customer Care, OnStar, and Sales.
Define and track top-of-funnel KPIs and A/B tests, translating results into insights and reports for local and global leadership, serving as a global reference for WhatsApp strategy.
Matching Summary
Match Score: 85
General Motors is seeking a Marketing Coordinator for its Chevrolet brand, responsible for leading the WhatsApp marketing strategy to enhance lead generation for new vehicle sales. The role requires a strong background in digital marketing, stakeholder management, and performance media, with a focus on innovation in customer communication channels.
Skills & Requirements
Must-have
WhatsApp Business strategy
Lead generation via WhatsApp
Performance media expertise
CRM and digital products
Stakeholder management
Nice-to-have
Strategic thinking and hands-on
Clear communication skills
Continuous innovation focus
Key Requirements
Graduation in Marketing, Administration, Engineering, Communication or related fields
Fluent Portuguese
Advanced English
Experience with Digital Marketing/Performance Media/CRM/Digital Products