Activation Marketer- Commercial Branding

3M

India
Hybrid (based on industry trends, though not explicitly specified in the job description)
8-10 years marketing experience
5-6 years trade or channel marketing
Campaign conceptualization and management
3M is seeking an Activation Marketer for its Cleaning & Workplace Safety portfolio in India, focusing on driving marketing strategies to enhance brand awareness and value among stakeholders. The ideal candidate should have significant experience in trade or channel marketing and be adept at market analysis, campaign execution, and cross-functional collaboration

Job Summary

  • The activation marketer is expected to spearhead marketing strategies to drive portfolio growth and enhance value proposition among stakeholders.
  • The role requires identifying new market trends, customer insights, and developing strong execution plans with a regular review rhythm.
  • Candidates must possess a good understanding of distribution, key account management, digital marketing, and price management to meet basic expectations.

Matching Summary

Match Score: 85

3M is seeking an Activation Marketer for its Cleaning & Workplace Safety portfolio in India, focusing on driving marketing strategies to enhance brand awareness and value among stakeholders. The ideal candidate should have significant experience in trade or channel marketing and be adept at market analysis, campaign execution, and cross-functional collaboration.

Skills & Requirements

Must-have

  • 8-10 years marketing experience
  • 5-6 years trade or channel marketing
  • Campaign conceptualization and management
  • Price/profit analysis and portfolio optimization
  • Distribution and key account management

Nice-to-have

  • Digital marketing proficiency
  • Website optimization skills
  • Creative and innovative thinking
  • Global stakeholder collaboration
  • Self-drive and problem-solving

Key Requirements

  • 8-10 years in marketing roles
  • 5-6 years in trade or channel marketing
  • Proven track record in mid-senior marketing roles

Work Rights

Not specified

Tailored Resume

Cover Letter