The role is responsible for the execution, optimization, and ongoing management of Orascoptic's marketing automation ecosystem with a primary focus on HubSpot
Job Summary
The role is responsible for the execution, optimization, and ongoing management of Orascoptic's marketing automation ecosystem with a primary focus on HubSpot.
This position serves as the subject matter expert in marketing automation, translating campaign strategies into high-quality execution while maintaining system integrity and data accuracy.
The Marketing Automation Specialist partners closely with Growth & Performance, Brand & Campaigns, Digital Experience, and Regional Marketing to ensure campaigns are executed consistently across global markets.
Matching Summary
The role is responsible for the execution, optimization, and ongoing management of Orascoptic's marketing automation ecosystem with a primary focus on HubSpot.
Skills & Requirements
Must-have
HubSpot marketing automation platform expertise
Email workflow and segmentation execution
Lead lifecycle management and routing
Global campaign localization support
Cross-functional collaboration with marketing teams
Nice-to-have
HTML/CSS knowledge for email editing
Experience in dental or medical device industry
Familiarity with Salesforce or Microsoft Dynamics
A/B testing initiative execution
Adaptability to fast-paced dynamic environment
Key Requirements
Bachelor's degree in Marketing or related field
3-6+ years of experience in marketing automation
Demonstrated hands-on experience with HubSpot required