Synchrony Financial is seeking a VP, Content Strategist for their Health & Wellness products, responsible for creating and executing a comprehensive content strategy that enhances brand growth and customer engagement. The ideal candidate should possess extensive experience in content strategy across B2B and B2C environments, with a strong understanding of AI-driven content solutions
Job Summary
This role requires a strategic leader to define and evolve core messaging pillars aligned with brand and business priorities for Health & Wellness products.
The successful candidate will leverage AI-enabled content tools and LLM-driven discovery strategies to ensure brand visibility in emerging platforms.
Synchrony Financial offers flexibility to work from home near hubs or in offices, along with an annual bonus based on performance.
Matching Summary
Match Score: 85
Synchrony Financial is seeking a VP, Content Strategist for their Health & Wellness products, responsible for creating and executing a comprehensive content strategy that enhances brand growth and customer engagement. The ideal candidate should possess extensive experience in content strategy across B2B and B2C environments, with a strong understanding of AI-driven content solutions.
Salary
Base: $130,000 - $210,000 USD Annual; Bonus: Eligible for annual bonus based on individual and company performance; Benefits: Flexible work options (remote/hybrid) and inclusive culture
Skills & Requirements
Must-have
8+ years content strategy experience
AI-enabled content tools proficiency
LLM-driven discovery and GEO optimization
B2C and B2B integrated content leadership
SEO and performance marketing expertise
Team management of 5+ years
Nice-to-have
MBA degree preferred
Healthcare industry background
Financial services marketing experience
Exceptional stakeholder management skills
Fast-paced environment adaptability
Key Requirements
Bachelor's degree OR high school diploma plus 8+ years experience
Minimum 8 years professional experience in Marketing field
5+ years experience managing a team/organization
Legal authorization to work in the U.S. required
No visa sponsorship available
Work Rights
Legal authorization to work in the U.S. is required