Omada Health is seeking a Director of Growth Marketing to lead consumer marketing strategies aimed at increasing enrollment and engagement in their health programs. The ideal candidate will have extensive experience in direct-to-consumer marketing, particularly within the healthcare sector, and will oversee a team to ensure cohesive messaging and maximize campaign effectiveness
Job Summary
Lead and manage team responsible for Omada’s consumer marketing strategy across email, direct mail, SMS/phone-based outreach, web, social & paid channels to increase consumer awareness of the benefit, drive conversion into the program, and increase engagement of enrolled members.
Oversee quarterly experimentation roadmap and deployment of A/B and multivariate tests to improve KPIs.
Collaborate with cross-functional teams, including Legal, Compliance, Marketing Operations, Product, Engineering, Sales, Customer Success and Member Support to align marketing strategies and messages with business objectives.
Matching Summary
Match Score: 85
Omada Health is seeking a Director of Growth Marketing to lead consumer marketing strategies aimed at increasing enrollment and engagement in their health programs. The ideal candidate will have extensive experience in direct-to-consumer marketing, particularly within the healthcare sector, and will oversee a team to ensure cohesive messaging and maximize campaign effectiveness.
Salary
Base: $179,350 - $242,650; Bonus/Equity: Annual cash bonus and equity grants; Benefits: Health, dental, vision, 401k, LSA, Mental Health Support
Skills & Requirements
Must-have
Consumer marketing strategy
Paid advertising strategy
Multi-channel marketing campaigns
Marketing analytics tools
CRM and marketing automation tools
Nice-to-have
Inspire lifelong health
Data-driven decision making
Cross-functional collaboration
Innovative growth opportunities
Culture of collaboration and innovation
Key Requirements
12+ years direct-to-consumer marketing experience
10+ years digital, email, and direct mail campaigns