Director, Account-based Marketing

Hypori Inc

Austin, TX, United States
On-site
Abm program end-to-end ownership
Icp segmentation and account selection
Pipeline influence and attribution
This is a builder role where you will take ownership of Hypori's ABM program end-to-end, from ICP segmentation and account selection through to pipeline influence and closed-won attribution

Job Summary

  • This is a builder role where you will take ownership of Hypori's ABM program end-to-end, from ICP segmentation and account selection through to pipeline influence and closed-won attribution.
  • Responsibilities include partnering with sales for account selection, designing and executing multi-channel ABM plays, leading bespoke senior-led engagement for Tier 1 accounts, and owning and operating the ABM tool stack.
  • You will own ABM pipeline attribution and deliver weekly and monthly reporting tied to segment ARR targets, manage the ABM budget with a pipeline-to-spend lens, and define and document the handoff model between marketing and SDRs.

Matching Summary

This is a builder role where you will take ownership of Hypori's ABM program end-to-end, from ICP segmentation and account selection through to pipeline influence and closed-won attribution.

Skills & Requirements

Must-have

  • ABM program end-to-end ownership
  • ICP segmentation and account selection
  • Pipeline influence and attribution
  • Hands-on ABM tool stack execution
  • Multi-channel ABM plays design
  • ABM budget management

Nice-to-have

  • Operate in resource-constrained environment
  • Bias toward pipeline outcomes
  • Move fast and instrument everything
  • Iterate based on signal, not opinion

Key Requirements

  • Experience with ABM tool stack (Clay, ZoomInfo, Gong Engage, G2, LinkedIn Matched Audiences)
  • Experience with GTM segments (Defense & Intelligence, DIB, Federal Civilian, Financial Services)
  • Experience with CMMC compliance messaging

Work Rights

Not specified

Tailored Resume

Cover Letter