Director, Digital Growth (seo, Web Strategy)

ABC Fitness

Fully remote
Seo and aeo strategy
Website optimization and lead generation
Cro priorities
This role is accountable for driving organic growth, demand generation, and conversion performance across our digital properties while delivering a best-in-class user experience

Job Summary

  • This role is accountable for driving organic growth, demand generation, and conversion performance across our digital properties while delivering a best-in-class user experience.
  • You will lead website strategy, SEO/AEO, CRO, and analytics across a portfolio of five websites, with a critical mandate to consolidate these properties in the next year.
  • ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world.

Matching Summary

This role is accountable for driving organic growth, demand generation, and conversion performance across our digital properties while delivering a best-in-class user experience.

Skills & Requirements

Must-have

  • SEO and AEO strategy
  • website optimization and lead generation
  • CRO priorities
  • technical SEO improvements
  • organic demand roadmap
  • website portfolio management

Nice-to-have

  • ambitious and authentic culture
  • growth mindset
  • continuous learning and development
  • collaborative team environment
  • diversity, equity, and inclusion

Key Requirements

  • 10+ years of marketing experience
  • 5+ years managing high performing teams
  • fluent in English and Portuguese
  • Proven expertise in SEO and CRO
  • Strong experience managing WordPress-based websites
  • Deep comfort working with analytics tools
  • Demonstrated success leading complex web initiatives

Work Rights

Not specified

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