Google Analytics & Gtm Specialist (f/m)

lyreco.de

Competitive salary; not specified; pension plan in...
Hybrid
Google analytics 4 (ga4)
Google tag manager (gtm)
Ecommerce data analysis
Lyreco is seeking a Google Analytics & GTM Specialist to enhance data quality and support data-driven decision-making for their eCommerce platforms. The role focuses on web analytics, tracking implementation, and providing actionable insights to improve customer experience and business performance

Job Summary

  • You will play a key role in enhancing data quality and improving tracking capabilities across Lyreco's eCommerce platforms.
  • The position involves acting as a business partner to Product Owners and developers to ensure the reliability of web analytics data.
  • Benefits include a hybrid work model, pension plan, personal growth budget, and the possibility to join an internal accelerator program.

Matching Summary

Match Score: 85

Lyreco is seeking a Google Analytics & GTM Specialist to enhance data quality and support data-driven decision-making for their eCommerce platforms. The role focuses on web analytics, tracking implementation, and providing actionable insights to improve customer experience and business performance.

Salary

Competitive salary; Not specified; Pension plan included

Skills & Requirements

Must-have

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • eCommerce data analysis
  • measurement plan design
  • Power BI dashboarding

Nice-to-have

  • SQL knowledge
  • BigQuery experience
  • Hotjar or Microsoft Clarity
  • Strategic business vision
  • Continuous learning attitude

Key Requirements

  • 3+ years of eCommerce Data Analyst experience
  • Degree in Digital Marketing, Data Analytics, Mathematics, or Computer Science
  • Fluent English communication skills

Work Rights

Not specified

Tailored Resume

Cover Letter