Senior Analyst, Marketing Effectiveness And Insights

Dentsu Aegis Network

Singapore, Singapore
Not specified
Econometric modelling experience
Spss software proficiency
Advanced excel skills
Dentsu Aegis Network is seeking a Senior Analyst for Marketing Effectiveness and Insights in Singapore. The role involves analyzing consumer and media data to develop models that quantify marketing impacts, requiring innovative thinking and strong analytical skills

Job Summary

  • The role involves analyzing consumer, business, and media data to develop models that quantify the impact of marketing activities.
  • Candidates will be responsible for the full project delivery lifecycle from data gathering to interpreting results for value creation.
  • This position offers an opportunity to develop and implement leading products within a growing network team.

Matching Summary

Match Score: 85

Dentsu Aegis Network is seeking a Senior Analyst for Marketing Effectiveness and Insights in Singapore. The role involves analyzing consumer and media data to develop models that quantify marketing impacts, requiring innovative thinking and strong analytical skills.

Skills & Requirements

Must-have

  • Econometric modelling experience
  • SPSS software proficiency
  • Advanced Excel skills
  • Data collection and cleansing
  • Report writing and delivery

Nice-to-have

  • Innovative mindset with thirst for knowledge
  • Ability to connect disparate data dots
  • Passion for driving client business impact
  • Strong problem-solving capabilities

Key Requirements

  • Tertiary qualification in Business, Econometrics, Analytics, or Applied Statistics
  • Experience in econometric modelling preferred
  • Good communication skills required

Work Rights

Not specified

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