Director, Brand Management, Stills, Hong Kong & Taiwan
Coca-Cola HBC AG
Taipei, Taiwan
Hybrid
Stills portfolio growth agenda
Translate strategies into brand plans
Consumer-centric brand plans
Lead the development of short-, mid-, and long-term growth strategies and business plans for the Stills portfolio across Hong Kong and Taiwan, setting clear ambition, financial targets, and performance priorities aligned with market opportunities
Job Summary
Lead the development of short-, mid-, and long-term growth strategies and business plans for the Stills portfolio across Hong Kong and Taiwan, setting clear ambition, financial targets, and performance priorities aligned with market opportunities.
Translate consumer insights, shopper behavior, and market diagnostics into focused portfolio strategies, innovation pipelines, and integrated marketing plans that strengthen brand equity and accelerate business results.
Be embraced for who you are and empowered to use your voice to help others find theirs.
Matching Summary
Lead the development of short-, mid-, and long-term growth strategies and business plans for the Stills portfolio across Hong Kong and Taiwan, setting clear ambition, financial targets, and performance priorities aligned with market opportunities.
Skills & Requirements
Must-have
Stills portfolio growth agenda
Translate strategies into brand plans
Consumer-centric brand plans
Commercially viable activation programs
Sustainable and profitable growth
Strengthen brand equity and accelerate results
Nice-to-have
Growth mindset and continuous learning
Curious, empowered, inclusive, and agile
Holistic consumer marketing experience
Build and develop team capability
Key Requirements
Degree qualified with Marketing Major
Proven track record leading complex projects
Experience in leading business with holistic consumer marketing