Senior Manager, Integrated Marketing Experiences Stills

Coca-Cola HBC AG

Mexico City, Mexico
Integrated marketing experience strategy
Consumer and shopper marketing
Creative strategy and execution
The Senior Manager is responsible for leading the design, development, and execution of integrated, end-to-end marketing experiences across assigned brands or categories in Latin America

Job Summary

  • The Senior Manager is responsible for leading the design, development, and execution of integrated, end-to-end marketing experiences across assigned brands or categories in Latin America.
  • This role translates brand and business strategies into coherent consumer and shopper experiences that connect meaningfully across all touchpoints.
  • The position offers an opportunity to work on iconic, category-leading brands in a collaborative, creative environment.

Matching Summary

The Senior Manager is responsible for leading the design, development, and execution of integrated, end-to-end marketing experiences across assigned brands or categories in Latin America.

Skills & Requirements

Must-have

  • Integrated marketing experience strategy
  • Consumer and shopper marketing
  • Creative strategy and execution
  • End-to-end orchestration and delivery
  • Cross-functional team leadership

Nice-to-have

  • Growth mindset and continuous learning
  • Curiosity, craft, and consumer-centricity
  • Agile and inclusive culture

Key Requirements

  • Bachelor’s degree required
  • 8–12 years of progressive marketing experience
  • Experience working with or within agency environments
  • CPG experience strongly preferred
  • Proven ability to manage complexity and prioritize effectively

Work Rights

Not specified

Tailored Resume

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