Manager - Adtech Delivery

COMMONWEALTH BANK OF AUSTRALIA

**
Google analytics 4 implementation
Campaign manager 360 experience
Adobe real-time cdp knowledge
** The Commonwealth Bank of Australia is seeking a Manager for Adtech Delivery within their Marketing and Corporate Affairs team. This role focuses on implementing tagging infrastructure across marketing platforms to enhance customer engagement through data-driven insights. **

Job Summary

  • This role involves leading the implementation of tagging infrastructure across key digital assets to enable smarter customer decisions and seamless journeys.
  • You will collaborate with paid media, analytics, and product teams to ensure accurate segmentation and alignment with business goals.
  • The position offers flexible working arrangements, career development pathways, and the opportunity to shape engagement strategies for millions of Australians.

Matching Summary

Match Score: 75

** The Commonwealth Bank of Australia is seeking a Manager for Adtech Delivery within their Marketing and Corporate Affairs team. This role focuses on implementing tagging infrastructure across marketing platforms to enhance customer engagement through data-driven insights. **

Skills & Requirements

Must-have

  • Google Analytics 4 implementation
  • Campaign Manager 360 experience
  • Adobe Real-Time CDP knowledge
  • Conversion API (CAPI) setup
  • Tagging strategy design
  • Data integrity management

Nice-to-have

  • GenAI and ML application experience
  • Agile environment collaboration
  • Stakeholder management skills
  • Cross-functional team leadership
  • Passion for continuous learning

Key Requirements

  • 3+ years in digital analytics or ad tech
  • Experience with Adobe Analytics
  • Strong stakeholder management abilities

Work Rights

Not specified

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