Manager, Media Measurement And Optimization

Pfizer

Base: $106,000.00 to $176,600.00; bonus/equity: 15...
Hybrid
Bachelor's degree with 4+ years experience
5+ years marketing or media experience
Experience in digital media analytics
Pfizer is seeking a Manager of Media Measurement and Optimization to support a new media measurement framework that emphasizes audience-centric, data-driven strategies for improving marketing ROI. The ideal candidate will leverage their expertise in media analytics to develop insights and recommendations that align with Pfizer's business objectives

Job Summary

  • The role supports the creation of a new enterprise media measurement framework to drive integrated reporting across audience, channel, site, and creative.
  • Candidates will partner with agency partners and internal teams to develop audience-centric, insight-driven media optimization programs that improve marketing ROI.
  • The position offers a competitive base salary ranging from $106,000 to $176,600, along with a 15% bonus target and comprehensive benefits including 401(k) matching.

Matching Summary

Match Score: 85

Pfizer is seeking a Manager of Media Measurement and Optimization to support a new media measurement framework that emphasizes audience-centric, data-driven strategies for improving marketing ROI. The ideal candidate will leverage their expertise in media analytics to develop insights and recommendations that align with Pfizer's business objectives.

Salary

Base: $106,000.00 to $176,600.00; Bonus/Equity: 15.0% target bonus plus share-based long term incentive; Benefits: 401(k) matching, paid vacation, health coverage

Skills & Requirements

Must-have

  • Bachelor's degree with 4+ years experience
  • 5+ years marketing or media experience
  • Experience in digital media analytics
  • Knowledge of healthcare claims data
  • Proficiency in BI tools like Tableau SQL Snowflake
  • Ability to translate data into actionable insights

Nice-to-have

  • Pharmaceutical industry knowledge preferred
  • Experience with IQVIA Symphony Health Solutions
  • Strong interpersonal skills in matrixed environment
  • Creative problem solver leading with data insights
  • Coaching and guidance capabilities for team members

Key Requirements

  • Bachelor's degree minimum
  • 4 to 10 years relevant experience depending on degree level
  • Permanent work authorization in the United States required
  • No visa sponsorship available

Work Rights

Must have permanent work authorization in the U.S.

Tailored Resume

Cover Letter