Ecrm Senior Specialist

Dentsu

Warsaw, Poland
On-site
Ecrm and marketing automation experience
End-to-end ecrm campaign execution
Segmentation and a/b testing
Dentsu is seeking a Senior eCRM Specialist in Warsaw, Poland, to lead audience segmentation and data analysis, supporting marketing strategies and planning. The ideal candidate will have extensive experience in eCRM and marketing automation, capable of managing campaigns and working collaboratively across teams

Job Summary

  • The role involves independently configuring and executing email, SMS, and push campaigns, including preparation, testing, and sending.
  • Responsibilities include working with segments and data, managing eCRM/marketing automation tools, and analyzing campaign effectiveness for optimization.
  • The company offers a hybrid work model, extensive training programs, wellness days, and a modern office environment with amenities.

Matching Summary

Match Score: 85

Dentsu is seeking a Senior eCRM Specialist in Warsaw, Poland, to lead audience segmentation and data analysis, supporting marketing strategies and planning. The ideal candidate will have extensive experience in eCRM and marketing automation, capable of managing campaigns and working collaboratively across teams.

Skills & Requirements

Must-have

  • eCRM and marketing automation experience
  • end-to-end eCRM campaign execution
  • segmentation and A/B testing
  • analytical thinking and data work
  • eCRM channel KPIs knowledge
  • Excel and PowerPoint proficiency
  • basic HTML/CSS knowledge

Nice-to-have

  • experience with CDP platforms
  • familiarity with onsite personalization tools
  • understanding of eCRM data models
  • experience with BI tools
  • basic SQL knowledge
  • agency work experience

Key Requirements

  • 3-4 years of eCRM/marketing automation experience
  • practical knowledge of at least one eCRM tool
  • experience in direct client collaboration
  • English language proficiency (min. B2)

Work Rights

Not specified

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