Emarketing Senior Brand Manager Cbec

Haleon

Shanghai, China
E-commerce campaign and content
In-site integrated campaign planning
Tmall kol livestreaming
In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI

Job Summary

  • In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI.
  • Lead to establish, maintain and improve EC communication assets, and provide design guidance to Sales/TP.
  • Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.

Matching Summary

In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI.

Skills & Requirements

Must-have

  • E-commerce campaign and content
  • In-site integrated campaign planning
  • Tmall KOL livestreaming
  • EC communication assets
  • Always on content excellence
  • In-depth EC knowledge

Nice-to-have

  • Agile, performance-focused culture
  • Deep human understanding and trusted science
  • Win as One strategy
  • Collaboration with X-functions
  • Data analytics-based guidance

Key Requirements

  • Minimum 5 years working experience in EC or Marketing
  • Successful EC campaign or projects experience on Tmall or JD
  • Familiar with wellness and competitors’ EC Marketing approach

Work Rights

Not specified

Tailored Resume

Cover Letter