This role focuses on generating demand through targeted campaigns, customer engagement activities, and strategic partnerships to support sales growth in key segments
Job Summary
This role focuses on generating demand through targeted campaigns, customer engagement activities, and strategic partnerships to support sales growth in key segments.
The position reports to the EL Technical & Design Promotion Manager and works onsite to drive market awareness for ABB's Electrification solutions.
Candidates will collaborate with Project Sales teams and channel partners to align campaigns with project timelines and generate qualified leads.
Matching Summary
This role focuses on generating demand through targeted campaigns, customer engagement activities, and strategic partnerships to support sales growth in key segments.
Skills & Requirements
Must-have
3-5 years demand generation experience
B2B industrial or electrical sector background
Digital marketing campaign management
CRM system proficiency
Project sales cycle understanding
Nice-to-have
Strong communication and collaboration skills
Ability to manage multiple campaigns
Strategic partnership development
Data analytics expertise
Key Requirements
Bachelor's degree in Marketing, Business Administration, or Electrical Engineering
3–5 years of experience in demand generation or marketing
Proficiency in digital marketing tools and data analytics