Channel Manager - Sem

Headway

Remote, US
Base: $152,000 - $190,000; bonus/equity: equity gr...
Remote
8+ years of sem experience
Managed annual sem budgets of $50m+
Deep hands-on expertise in google ads at scale
Headway is seeking a Channel Manager for its SEM program, responsible for overseeing campaign strategies, budget management, and performance optimization across Google Ads and Microsoft Ads. The ideal candidate should have extensive experience in managing large SEM budgets and possess technical marketing skills, including SQL and collaboration with engineering and data science teams. This position offers a competitive salary, equity opportunities, and comprehensive benefits, all while contributing to a mission-driven company focused on improving mental healthcare access

Job Summary

  • Headway is building a new mental healthcare system to fix the barrier of insurance by automating admin work like credentialing and claims.
  • The role involves owning the SEM program end-to-end, scaling spend toward $50M+ annually while maintaining target CAC and ROAS.
  • Benefits include equity compensation, robust health and wellness coverage, 16-week parental leave, and a therapy reimbursement program.

Matching Summary

Match Score: 85

Headway is seeking a Channel Manager for its SEM program, responsible for overseeing campaign strategies, budget management, and performance optimization across Google Ads and Microsoft Ads. The ideal candidate should have extensive experience in managing large SEM budgets and possess technical marketing skills, including SQL and collaboration with engineering and data science teams. This position offers a competitive salary, equity opportunities, and comprehensive benefits, all while contributing to a mission-driven company focused on improving mental healthcare access.

Salary

Base: $152,000 - $190,000; Bonus/Equity: Equity grant eligible; Benefits: Comprehensive medical, dental, vision, 401K, and PTO

Skills & Requirements

Must-have

  • 8+ years of SEM experience
  • Managed annual SEM budgets of $50M+
  • Deep hands-on expertise in Google Ads at scale
  • Technical marketer with SQL skills
  • Experience with incrementality testing and geo-lift studies
  • Ability to orchestrate AI agents in workflow

Nice-to-have

  • Strong partnership with Engineering and Data Science teams
  • Focus on booked appointments over vanity metrics
  • Autonomy in a single-IC role
  • Experience with post-click conversion optimization

Key Requirements

  • 8+ years of SEM experience
  • Managed budgets of $50M+
  • SQL proficiency required
  • Experience with AI agent orchestration

Work Rights

Not specified

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