The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence
Job Summary
The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence.
This role involves strategic marketing oversight, customer loyalty initiatives, OEM partnerships, data-driven guidance, content and campaign management, and technology integration to drive customer engagement and retention.
We offer competitive pay, medical, dental, and vision plans, paid holidays and PTO, disability and life insurance, a 401(k) plan, employee stock purchase plan, and vehicle purchase discounts.
Matching Summary
The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence.
Salary
$80,000-$125,000 annually; Anticipated starting pay $80,000-$110,000; Benefits: Competitive pay, Medical, Dental and Vision Plans, Paid Holidays & PTO, Short and Long-Term Disability, Paid Life Insurance, 401(k) Retirement Plan, Employee Stock Purchase Plan, Lithia Learning Center, Vehicle Purchase Discounts, Wellness Programs
Skills & Requirements
Must-have
Drive quality traffic
Enhance customer loyalty
Achieve operational excellence
Data-driven marketing strategies
Leverage internal technology
Nice-to-have
Entrepreneurial high-performance culture
Passion for automotive
Continuous improvement mindset
Foster OEM relationships
Key Requirements
Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
Strong understanding of automotive industry
Experience with Google Analytics
Experience with CRM Systems
Proficiency in Microsoft Office Suite
Proficiency in data analysis
High School graduate or equivalent, 18 years or older required