Senior Manager, Customer Engagement Measurement & Insights

Bristol Myers Squibb UK

Unknown, Unknown, United Kingdom
Hybrid (50% onsite)
Omnichannel engagement measurement frameworks
Attribution modeling and causal inference
Python or r programming expertise
Bristol Myers Squibb is seeking a Senior Manager for Customer Engagement Measurement & Insights, focusing on developing and optimizing omnichannel engagement strategies while leveraging advanced analytics. The role requires a strong analytical background, programming expertise, and the ability to mentor junior analysts

Job Summary

  • This role involves developing measurement frameworks to assess the effectiveness of omnichannel engagement across field, CRM, and digital channels.
  • The position requires designing and executing test-and-learn strategies including A/B tests and incrementality experiments to drive campaign optimization.
  • Candidates will mentor junior analysts on advanced measurement methodologies while contributing to scalable analytics frameworks that inform future brand planning.

Matching Summary

Match Score: 85

Bristol Myers Squibb is seeking a Senior Manager for Customer Engagement Measurement & Insights, focusing on developing and optimizing omnichannel engagement strategies while leveraging advanced analytics. The role requires a strong analytical background, programming expertise, and the ability to mentor junior analysts.

Skills & Requirements

Must-have

  • Omnichannel engagement measurement frameworks
  • Attribution modeling and causal inference
  • Python or R programming expertise
  • HCP and patient journey analysis
  • Test and learn strategy execution

Nice-to-have

  • Machine learning for segment identification
  • LLM integration for insight generation
  • Cloud-based analytics environments
  • Cross-functional stakeholder communication
  • Reusable analytics framework development

Key Requirements

  • 10+ years of hands-on experience in advanced analytics
  • Bachelor's degree in data science, Analytics, Statistics, or related field
  • Proficiency with cloud-based analytics environments like Databricks or Snowflake

Work Rights

Not specified

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