Atl creative strategy and through-the-line marketing
The Commonwealth Bank of Australia is seeking a Senior Marketing Manager for Everyday Banking Acquisition and Go To Market roles. The ideal candidate will possess extensive marketing experience, particularly in strategy development, execution, and performance analytics, to drive customer acquisition and engagement in retail banking
Job Summary
This role is responsible for owning and delivering end-to-end acquisition and go-to-market activity for CommBank's Everyday Banking portfolio including transaction and savings accounts.
The successful candidate will partner closely with Brand and Media teams to deliver integrated, brand-led growth while proactively managing regulatory and compliance risks.
CommBank supports employees with flexibility to balance work locations, offering at least half their time connecting in office along with various other flexible working options.
Matching Summary
Match Score: 85
The Commonwealth Bank of Australia is seeking a Senior Marketing Manager for Everyday Banking Acquisition and Go To Market roles. The ideal candidate will possess extensive marketing experience, particularly in strategy development, execution, and performance analytics, to drive customer acquisition and engagement in retail banking.
Skills & Requirements
Must-have
End-to-end acquisition strategy execution
Digital and performance-led marketing experience
ATL creative strategy and through-the-line marketing
Paid media strategy in regulated financial services
Data-driven optimization and cost per acquisition focus
Nice-to-have
Strong eye for creative and brand alignment
Test-and-learn mindset for continuous improvement
Experience leading agency partners and cross-functional teams
Passion for customer-centric marketing outcomes
Key Requirements
Financial services or complex regulated industry background
Proven experience in retail banking product acquisition
Highly developed analytical and project management skills